Landscape Rebrand
Rebrand for pre-established landscaping and construction from logo to website to promote their new partnership and boost client engagement with their products and services.
Services
Web Design
Accessible Design
Branding
Year
2025
When creating the logo, the client wished to keep the consistency of the previous logo of an eagle, but with a touch of modernization to compete with fellow competitors and allow for a versatile range of use for marketing. This is how, after many sketches and grids, the current logo came to be, with the eagle composed out of lines in reminisence to the landscaping process of preparing the work area.
Based on the past website and visual audits of competitors, the consensus was to create a visually appealing and accessible website where the company's products and services could be easily displayed to build trust and convey reliability. Another key feature was the ease of scheduling consultations that could be linked directly to one's calendar, with built-in travel time intervals.
Alongside the need for visuals, one key factor I pushed for in this rebrand was the incorporation of accessibility in the type and color contrast, ensuring that when the website was viewed on desktop or mobile, none of the features were lost or inaccessible to its users.
