The Plug Icons
One of my projects while interning at The Plug Drink was to create a set of icons that would work as substitutes for customers' profile images for those who may not be comfortable with sharing their photo on the socials for The Plug's 'Loyal Customer Tuesday' series. The only restriction was that the icons had to showcase their products of branding consistency.
Services
Branding
Social Media
The process began with creating a mood board of other companies' icons, comparing and analyzing why they worked. After I began sketching roughly three distinct styles of icons, one that derived from the shapes that created The Plug's logo, a more illustrative/expressive style, and minimalist persona icons.
Once the rough ideas were sketched out, came the digitization and coloring for each of the icon versions, each incorporated the company's brand colors and respective product shape, but each diversified on how the product was represented.
The chosen icon version displayed the set with two respective versions of the products (bottle, pill jar, and to-go pills) while also highlighting the liver and milkthistle (one of the 13 natural ingredients).
